The best ideas I've ever had didn't come from sitting behind a computer or in a strategy session. It's always random.
The drive home from school drop-off, standing in the shower at 6 a.m. while the rest of my house is asleep.
The problem is what happens next.
You have a seemingly perfect idea until it meets reality.
The business model that made perfect sense in your head runs into a budget. The trade thesis looks shaky the moment the market moves against you. Most people fold there because they mistake the friction for a verdict.
Michael Burry's mortgage short looked wrong for almost two years. Investors were furious and capital was walking out the door. He gave the idea room to work anyway and we know how that ended.
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The gap between a compelling idea and a viable outcome is where most things die because the people behind it weren't willing to watch it look ugly for a while.
If you're sitting on something you haven't started yet, like a project, a pitch, a side thing you keep circling back to, the friction isn't a sign it won't work. It's just what the idea phase costs on the way out.
Start the draft. Let it be messy.
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